NAVIGATION2

Tip of the Month

For April 2001

A monthly feature to help you get more out of your fonts and dingbats.

This month:

ALL CAPS not always all good

We don't want to keep saying don't do that don't do this... but one of the great typographic crimes is to use all caps in a highly decorative font. Have you seen a shop sign such as YE OLDE CHEESE SHOPPE that uses all caps Old English letters. You think to yourself, it looks funny to me, but Im not a sign maker, they must know what they are doing and I'm the one who is wrong. WRONG...you are correct The person who made that sign should have been slapped

A specific example of how all caps can be bad is our Cezanne font which can be an all-caps nightmare. Illustrated here is the same phrase in all-caps and then... not.

There are many fonts such as Johnston Underground Bold and Terracotta however that are all caps and you have no choice, but when using a decorative font...choose wisely.