| As
typographic legend has it: In 1900 Frederic W. Goudy was commissioned
by W.W. Denslow to letter his edition of Mother Goose stories for
the McClure, Phillips Co. of New York. (Denslow was
the Illustrator of the original Wizard of Oz and also an occasional Roycroft illustrator.)
The lettering that Goudy designed featured short ascenders and descenders, as
well as a tall x-height. Shortly thereafter the Inland type foundry of St. Louis
released a typeface that was a direct copy of Goudy's lettering.
Goudy
seemed to be more offended that the font was named "Hearst" after
the notorious newspaper mogul, than by the fact that they
copied his designs. As Goudy had put it: "To my surprise, a little later
on, the Inland Type foundry of St. Louis, without consultation
with me, brought out a new type copied--not inspired--from
my Denslow lettering, and added insult to injury by naming it "Hearst."
Goudy's
reaction was create his own type face for release. The result
of Goudy's
attempt to outdo a copy of his design evolved
into the "Pabst" type face. Created for the Pabst Brewing Company,
this type design has some similarities to Hearst, but is clearly
its own unique face. The ascenders are much taller than Hearst
and the x-height is reduced. The distressed edging of the letters
and the caps bear a similarity, but clearly these are two distinct
faces. Five years later in 1907, Goudy's "Powell" face was created
for the Mandel Brother department store in Chicago. This "Powell" face
bears a closer similarity to "Hearst."
In
tribute to this tale, we have digitized a version of Hearst and
named it "Kane".
Although not as epic as the Orson Wells adaptation, we like our
Kane just fine.
Rosebud
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