This type of licensing comes into play when a large company is using P22 fonts in the course of entertainment promotion, advertising, corporate identity design, product packaging, store signage or in any way that requires the multi media (television, internet, print or other) output of the font(s) 

A large coffee shop chain has used P22 Cezanne™ (as well as other P22 fonts) for over 5 years in a manner that goes beyond the standard fair use clause in all versions of the P22 EULA.

A large coffee shop chain's usage of Cezanne™ encompasses:

• International in-store wall decoration (over 4,000 locations).
• Point of purchase in store display items.
• Coffee and other product packaging.
• Annual Reports
• Use of text as a decorative (rather than textual) element on products for resale and value added illustration (gift wrap tissue, Mint tins, Ceramic Coffee mugs, ceramic shot glasses, Plastic travel mugs and more)

This Large Scale Campaign use involves many sub-licensors of the Wiggles Brand. Provided each of the licensed manufacturers are properly licensed for their own use of the fonts, there would be no additional licensing fee. The alternate to this is to have a master license which allows distribution of the font to the sub-licensees.

The Wiggles™ usage of Daddy-O™ includes:

• CD and DVD packaging
• Television Titling and Credits
• Sub-Licensed Product manufacturing and packaging for and including: Musical Toys, Books Puzzles, Games, Party Favors, Cards, Dinnerware, Stickers, Watches, and dozens more.
• Web-site use

A royalty based Commercial license is required when P22 font software is used to create a product sold for profit. If you have purchased the font(s) license for use as the principle design element to create a product to be sold such as, not limited to, rubber stamps, refrigerator magnets, or if the usage of the font adds value (value added) to a product to be sold such as wrist watches, house numbers, stencil kits, decals, digital art (screen savers, 3-D models, or other computer application)

Greggo Magnets has properly licensed their magnets which incorporate P22 illustrative fonts as the primary design element. There is a reasonable royalty rate arrangement that allows this type of use.

Professional use is work performed by, not limited to, freelance designers, small design firms and corporate advertising firms that incorporate P22 fonts within a design for a client or self-promotion. Most alphanumeric fonts are allowable without additional licensing provided that the Grant of License guidelines are met. However, the use of illustrative elements (also known as “dingbats”,  “extras”,  “ornaments”) within logo design requires an additional one-time license.

In this case, A P22 graphic element (non alphabet) is used along with a regular font. This is used as an illustrative element and would incur an additional one-time fee.

Fonts Used: P22 Daddy-O Square & Daddy-O Blackface

Use of illustrative elements (also known as “dingbats”,  “extras”,  “ornaments”) in regular incidental use in most cases (other than Logo/Corporate ID use) will require no additional licensing as long as the fonts themselves are properly licensed for the proper number of device.

Thank you!